Price it right with real DLD comparables
The single biggest factor in a successful sale is the asking price. A strong broker prices against recent, verified Dubai Land Department (DLD) transaction comparables for your building and community, not optimistic portal listings. Overpricing stalls a sale and forces later reductions; pricing to evidence attracts serious buyers quickly. If you want an independent figure first, see our property valuation guide.
Marketing, Trakheesi permits and the portals
To advertise your property legally, a broker must hold a valid RERA licence and pull a Trakheesi advertising permit for each listing, which produces the permit number you see on compliant ads. A good agent pairs that with professional photography, a clear floor plan and exposure across the major UAE portals and their own buyer network, so your listing reaches qualified demand rather than just sitting online.
Form A and the listing agreement
You appoint a broker by signing Form A, the RERA listing agreement that authorises the agent to market the property and sets the commission. The standard agency commission in Dubai is 2% of the sale price plus 5% VAT. Form A also records key details such as price and whether the listing is exclusive, which keeps the arrangement transparent for both sides.
The DLD transfer: 4% fee, NOC and title
Once you accept an offer, the buyer and seller sign Form F (the Memorandum of Understanding). The seller then obtains a developer No Objection Certificate (NOC) confirming service charges are clear, and the parties attend a Dubai Land Department appointment (or trustee office) to transfer ownership. The headline 4% DLD transfer fee is customarily paid by the buyer, and a new title deed is issued on completion.
Why sell through a vetted broker
A verified, experienced broker protects your price through skilled negotiation, keeps your advertising compliant, and manages NOC and transfer paperwork so the deal does not stall. Browse the full ranked directory, explore the buy-side for context, or talk to an investment advisor if you are reinvesting the proceeds.